Running a political blog is a hot take these days. The state of the world calls for outspoken citizens who speak their mind to help gather like-minded person around a cause or a political stance. Having an opinion and knowing how to write is part of the equation, but you need more to be able to reach people. Check out Pittsburgh Injury Lawyers website for a good example of how to make a strong blog website.
Even doing your best about keeping up with news service is not enough to keep the interest of readers since most of them are not looking for contrarian stances, most of them are interested in the best reasoning behind the action of their leaders. With that being said, E2 Reform offers a few recommendations about how to approach the audience you are looking to target with your political blog:
Keep the Focus of your Pieces
The best political blogs don’t have a focus on their content since they try to cater to a diverse audience. But their articles should always be on point about the topics they are touching on. Nothing drives away your audience like a curveball. You can write a headline about the immigration policies of this administration to end the article talking about the federal budget. It simply doesn’t make sense. The best way to go around it is to write separate pieces on both topics.
Keep it Relevant
The most prominent political blogs are talking about progressive issues these days, it doesn’t matter if it is on positive light or negative. Readers of are looking for different opinions regarding issues related to climate change, political actors, global culture, LGBTQ life, immigration, as well as anything that might touch their sensitivities about a cause that it’s of some importance to them. If the topic is right the best way to keep their interest is to make the first couple of sentences on the article an attention grabber.
Make it Partisan
This piece of advice probably comes off as weird, but at E2 Reform we know that bloggers get the best results when they form their opinions leaning towards a side of the political spectrum. After all, even if you have a hot take on everyday news, you are not a news agency per se, you are a man with an opinion, and you are laying it bare for the world to see. Your goal is to expose your political a political voice.
Keep Track of Your Traffic – Many Readers Means you have found an Audience
Make sure to set a comment section using the Facebook plug-in of Disquss and take a look at the comments section on your publications. The moment you see a lot of readers interacting on your blog or strongly voicing their opinions, it will be a sign that you have probably made it. You can choose to communicate with them to stir the pot and keep things interesting, but make sure you know where to draw the line and find some balance and moderation to keep things civil.