Running a political blog is a hot take these days. The state of the world calls for outspoken citizens who speak their mind to help gather like-minded person around a cause or a political stance. Having an opinion and knowing how to write is part of the equation, but you need more to be able to reach people. Check out Pittsburgh Injury Lawyers website for a good example of how to make a strong blog website.
Even doing your best about keeping up with news service is not enough to keep the interest of readers since most of them are not looking for contrarian stances, most of them are interested in the best reasoning behind the action of their leaders. With that being said, E2 Reform offers a few recommendations about how to approach the audience you are looking to target with your political blog:
Keep the Focus of your Pieces
The best political blogs don’t have a focus on their content since they try to cater to a diverse audience. But their articles should always be on point about the topics they are touching on. Nothing drives away your audience like a curveball. You can write a headline about the immigration policies of this administration to end the article talking about the federal budget. It simply doesn’t make sense. The best way to go around it is to write separate pieces on both topics.
Keep it Relevant
The most prominent political blogs are talking about progressive issues these days, it doesn’t matter if it is on positive light or negative. Readers of are looking for different opinions regarding issues related to climate change, political actors, global culture, LGBTQ life, immigration, as well as anything that might touch their sensitivities about a cause that it’s of some importance to them. If the topic is right the best way to keep their interest is to make the first couple of sentences on the article an attention grabber.
Make it Partisan
This piece of advice probably comes off as weird, but at E2 Reform we know that bloggers get the best results when they form their opinions leaning towards a side of the political spectrum. After all, even if you have a hot take on everyday news, you are not a news agency per se, you are a man with an opinion, and you are laying it bare for the world to see. Your goal is to expose your political a political voice.
Keep Track of Your Traffic – Many Readers Means you have found an Audience
Make sure to set a comment section using the Facebook plug-in of Disquss and take a look at the comments section on your publications. The moment you see a lot of readers interacting on your blog or strongly voicing their opinions, it will be a sign that you have probably made it. You can choose to communicate with them to stir the pot and keep things interesting, but make sure you know where to draw the line and find some balance and moderation to keep things civil.
Running a political blog is not a piece of cake. The current political climate of the world has many people sprouting opinions left and right with no focus and no hook to keep readers interested. If you count yourself among the many people out there trying to reach like-minded people who share your views you need to step up your game. Many attorneys and law firms are running similar blogs, like Philadelphia Injury Lawyers has a strong online presence.
Most politicians are masters at drawing attention to their causes, and just like them, you want your take to have the attention it deserves, right? If you are wondering how you can build your audience in E2 Reform we can share with you a few trade secrets to make sure you find your audience. In the end, even if you follow these steps, it all comes down to the quality of your content and the solidness of your arguments.
Build a Network Using Social Media
Embrace social media, the internet is your ally, even if most of the voices being loud are contrarian to your views or causes. The rise to power of Donald Trump happened because of the silent majority of conservatives that managed to gather by acknowledging their presence against an adversary that was loud but lacked the numbers they needed. Create accounts on Twitter, Facebook, LinkedIn, and Instagram and share your content on all of them. You will be able to reach people who normally couldn’t find you.
Use SEO to make sure that Search Engines Can Find You
Optimization is the trade secret here, and that is easily achieved by filling your post with the best keywords you can find related to your content. In the political arena that can be a little tricky, but it’s not impossible. E2 Reform is able of the power of SEO and uses it to strategically place keywords on every post without saturating the content with buzzwords that make it unreadable. Always remember that good content is also necessary, good keywords alone don’t do the job. Make sure you have something of value to offer.
Do your best to Keep Good Relationships with Other Political Bloggers
Living in a political vacuum is not ideal. Even like-minded partisans can have different takes on diverse subjects. It’s always good when you have guest opinions posted on your blog or even when you release content with a hot take on opposing views with a rival blogger in civil terms. It shows the best face of politics and also improves the current political climate where everything leads to confrontation. As you increase your profile and manage to have high profile guests on your site, you will see increased traffic, and you will be better positioned.
Take a chance and Try to make some Money of It
Even if you are blogging out of passion, you can always monetize your presence. You probably don’t want to close the doors to new members of your audience by placing paid access on your blog, but you can always go the Trump route and create a line of products bearing your likeness or a slogan designed for your website. Political audiences are really passionate about this type of things, plus it never hurts to have some form of income. How much money do you think Donald Trump has made out of those MAGA hats to this day?
The Internet is a powerful tool with the potential to have the most significant impact on political processes across the world. In E2 Reform we have already seen the reach of this power in the elections occurred in the USA in 2016 and recently in 2018. As communicational management goes, the internet facilitates an instant and reciprocal exchange of messages rather than traditional one-way communication offered by classic media such as TV, Radio, and print. In a perfect world, the internet could enable billions of people to express themselves and enhanced communicational opportunities to speak their minds, publish their opinions, and research topics of their interest to educate themselves about issues.